Reno 6 series will prove to be a game-changer for Oppo, launching on July 14

Smartphone maker Oppo is preparing to launch its much-awaited Reno 6 smartphone series in the country on July 14. In such a situation, a top official said on Monday that the upcoming series will prove to be another milestone in India and a game-changer in the premium category. According to Tasleem Arif, Vice President and Head, (R&D) Oppo India, with the Reno 6 series of devices, the company aims to gain leadership in the premium device category.

Arif told IANS, “With the Reno6 series adopting the latest technology to build on the unique strength of the series in excellent imaging capability and attractive design, we are confident that the most awaited Reno 6 series will be a hit with the customers. Thanks to the new, next-generation experience for this.” Equipped with MediaTek 5G UltraSave power-saving enhancements, the Reno6 series of devices are designed with a power-skilled and fully integrated 5G modem to empower users with an incredible 5G experience.

Arif said, 5G is a revolutionary technology that is accelerating the advent of digitization with changes in all industries. He said we want to be a part of this important revolution and work tirelessly to introduce new technologies to mankind. Innovating for the upcoming 5G technology is a special focus area for us.

Oppo is the world’s fourth-largest smartphone brand

According to Arif, India’s R&D team has worked tirelessly to validate the Reno6 series 5G devices as per operator requirements, which includes conducting interoperability and compliance testing. The company’s performance in the first quarter of this year has been particularly strong, with data from various research firms showing that Oppo is the world’s fourth-largest smartphone brand.

According to a report by market research firm IDC Q1, Oppo’s smartphone sales stood at the fourth position in unit shipments, growing by 35 percent year on year. Arif said that for 2021 and beyond, 5G and IoT will be the key focus areas, along with another primary will be R&D and innovation.

The new series can be a game-changer for the company

With long-term investments in innovation and R&D, we aim to achieve success in the premium segment, he added. Our R&D team is working tirelessly to make unique premium technology accessible to all our users. Using computational photography, the Reno 6 breaks the boundaries of mobile phone hardware to achieve unprecedented levels of video enhancement, he said.

The company said that it has worked hard to achieve amazing camera capacity. However, it will be interesting to see whether this much-awaited smartphone series will prove to be a game-changer for the company.