The Collabs feature will allow two accounts to co-author a post or reel The post or reel will appear for each user's followers combined
Facebook-owned Instagram has announced a new ‘Collab’ feature that will allow users of the social media platform to collaborate with others on a feed post reel. The new Collabs feature will allow two accounts to co-author a post or reel. The post or reel will be visible jointly to each user’s followers sharing the same comment, as well as the number of views and likes. The company said in a tweet that we are launching Collabs, a new way to co-author the feed post reel. Invite an account to become an associate. Both names will appear on the header, will share both sets of followers, both will be live on the profile grid, sharing views, liking and commenting.
Instagram said collaboration is a big part of how people engage on the social media platform. The company said that with ‘Collab’, you can invite a colleague to your feed post reels so they can share content with their followers. Meanwhile, Facebook is testing a feature that will allow users to cross-post their posts to their Instagram, including photos or videos on its platform.
The company said the option is currently a global trial available only to a small group of people who already have their Facebook profiles linked to a personal, creator or business account on Instagram. Facebook already allows users to cross-post their Instagram Stories reel to Facebook.
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